Is your brand…
Different: Your story is different from the rest: unique in the market. It tells your history, why you matter, and how you bring value. A narrative explicitly yours.
Distinct: Your brand is distinct: you stand out as authentic and innovative. You do not act or sound like anyone else, you look and sound like you.
Known: You are known in the ways that serve your business. The right people are saying the right things about you and your brand. They are telling your story.
The Other Co. is a communications consultancy that works with you to craft the right story and the right strategy to drive your business goals. We thrive with partners who are willing to be bold, be seen, and be heard — to be other in a crowd of the same.
We help our partners succeed by finding the other in their story. We understand how brand informs story, how story guides communication, and how the two impact everyone you want to reach. We look at communications as a whole, a bit of earned, a bit of owned, and a lot of it about your personality.
We identify the story, go-to-market approaches and services that empower clients to craft their story and deliver value to their audiences: internal and external.
Positioning
Go-to-market narratives External + Internal Messaging by audience Audience segmentation Tone / voice development
Strategy
Goal and objective setting Go-to-marketing plan development and execution Integrated program Media, and influencer relations
Communications
CEO / Founder platform development Thought leadership Media training Strategy + management of announcements Company launches / milestones
We look at all opportunities with an integrated approach.
Founded in 2020 by TJ Snyder, a communications leader with a proven track record of driving results and growth for companies across all disciplines, The Other Co. builds on a network of seasoned professionals across all areas of brand, marketing and communications to make sure your unique business needs are met with the exact team needed.
The Other Co. experience
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